ACA Accreditation: Key Messages for the Media

Incorporate these messages everywhere you can – on the phone, in camp tours, camp fairs, in all print literature, videos, website – everywhere!

Marketing the Value of the Camp Experience

Camp directors and camp staff know intuitively what camp provides for youth. We have sought for words and the solid research to back up what we know in our hearts happens in the magic of the experience. Now we have that research!! It is important that parents, legislators, and the media hear the same message about the value of the camp experience.

Accreditation Talking Points - For Parents

Have you been asked to address your local PTA? Or your town’s Rotary Club? Do you need some talking points to help you in your presentation about the value of camp—to share the message with parents and the public about the benefits of the camp experience and the importance of ACA accreditation?

Tell the world your camp is ACA-accredited!

ACA-Accredited camps set the standard – tell the world that your camp offers fun and safety! Log in to find a sample press release and tips for sending news releases to send to news media in your community.

 

The Accredited Camp Sign: A Symbol of Excellence

Tips for Sign Display

  • Repetition aids understanding. Create the impression that you value what is represented by this sign, because you do! Displaying one or two signs in your camp isn’t enough to communicate just how valuable accreditation is to your clientele.
  • Place signs where they will be repeatedly seen:
    • All entrance points
    • The first door parents walk in
    • Entrance to the director’s office

2019 Accreditation Overview

After two years of information gathering, planning, and testing, in September 2018, ACA has introduced revsised standards for accreditation. Developed by the National Standards Commission, the revised accreditation process is designed to be more inclusive and applicable to a variety of groups, without sacrificing the intent, rigor, or integrity of the standards program.

Program Overview of Accreditation

Overview of Standards and Accreditation 

For 50 years the accreditation process has grown to keep pace with changes in the camp industry, expectations of the public, and the challenges of operating a business in today's highly regulated society.

American Camp Association standards help you with every aspect of your camp management and operation:

ACA Accreditation: Valuable Marketing Tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements, key messages, links to ACA's parent information site, and more.

Read about the importance of the ACA brand and the call to consistency. 

Adventure/Challenge Program Resources

The following organizations provide training and certification for challenge/adventure course supervisors and staff. Contact information and course titles are provided for your convenience. Contact information is provided for your convenience. If you have a question about an organization that is not on the list, please contact the standards department at the ACA National Office.  Documented experience and training gained through entities not listed below may also meet this standard. 

Horseback Riding Program Resources/Instructor Certifications

The following organizations provide training and certification for horseback riding programs. Contact information and course titles are provided for your convenience. If you have a question about an organization that is not on the list, please contact the standards department at the ACA.  Certification as well as documented experience and training gained through entities not listed below may also meet some of the requirements for the horseback riding supervisor (PD.14/ST.10).

Pages