Social Marketing: Where Should You Start?

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to camps to get their message out to consumers. Where should you start? How did we get here? In this article, we look at how we arrived at this time of heightened consumer engagement and review the top five social marketing tools camps can employ to get their message out to prospective parents and campers. Brochures and registration forms used to be the bread and butter of summer camp enrollment.

Attracting Diverse Staff and Campers

I am white, Protestant, and I was raised in an upper-middle class, two-parent household . . . but that does not mean that my campers or staff need to be. As the founder and director of Camp Hawkeye, a coed overnight camp in Moultonborough, New Hampshire, I realize that it actually means more for my campers and staff if they are not. I founded Hawkeye with a diversity focus — to combine groups that are usually reached by disparate camps and bring them together in one program for the shared benefit of everyone involved.

Top Eight Marketing Strategies for 2011

Most camp directors I know don't like marketing. They see it as a necessary evil. However you feel about marketing, you absolutely need to do it. If you embrace the notion that your role as a salesperson can be equally as important as your role as a camp director, you will see greater success in recruiting campers. If you want to make 2011 your strongest enrollment year, now's the time to get cracking. Follow these eight steps for marketing your camp to increase your enrollment.


ACA Accreditation: Valuable Marketing Tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements, key messages, links to ACA's parent information site, and more.

Read about the importance of the ACA brand and the call to consistency. 

Market Your Camp

ACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own website.  In addition, you can now design and order customized, affordable print materials through the new Print On Demand portal!

ACA Communications Toolkit
The communications toolkit is designed to guide camp professionals at all levels in their media relations activities.