The Impact of Technology and Social Media on Camp Staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working with children would do him a lot of good. It would give him both a change of scenery and a sense of purpose — and would add to his résumé as an aspiring Recreation Education major at Kansas State University. The orientation at camp had really inspired him. The camp leaders kept talking about making a difference in the lives of the children.

CampWire Episode #3 — Marketing and Media at Camp with Mike Lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.

Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and Retention

Summer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate. We will also discuss strategies to prepare marketing assets during the summer to be used next year for recruiting. Don’t miss out on these last-minute families!

By the end of the webinar participant will learn:
1. Have the tools to implement at least three last-minute marketing strategies to sign up new campers and increase retention rate.

2016 Camper Enrollment: With Strong Enrollment Comes New Challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment numbers compared to 2015, and, in many cases, they were higher. This enrollment trend is a sign we have recovered from the economic recession, but with strong enrollment comes new challenges. Camps now face issues with capacity, competition, and diversity.

There's a Camp for That!

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian sees camp as the go-to solution to social issues. What if camp was the app? Is your child having problems learning to get along with others? There's a camp for that. Need to find a way to help your child build self-confidence? There's a camp for that. Want to help your child build 21st-century skills? There's a camp for that. Is your child suffering from stress? The answer is camp.

A Snapshot of Camper Enrollment in 2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment numbers compared to 2014, and, in many cases, they were higher. Generally, the camps in the sample were representative of overall ACA membership (231 camp directors responded). The following data, charts, and graphs are based on camp directors’ responses.

Ten Photo Posting Tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-meaning parents who spend a lot of time scouring through your camp’s photos, often watching them upload, one by one.

The 8 Ps of Marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and Promotion) were used to steer communications activities for businesses and organizations. However, over the course of my twenty plus years working primarily with public agencies, nonprofit organizations, and small businesses, I've found that there are at least four more Ps that need to be added to this classic mix.

Ten Ways to Make Great Use of Your Summer Photos

Remember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making great use of your summer photos is to organize. Using a program like Dropbox, create a few folders for general highlights, facility photos, and activity photos. Once you have organized your photos and picked out your favorites, it's time to use them to build buzz for your camp. Here are ten ways to do just that:

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