https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/article/camping-magazine/preventing-burnout-caring-your-staffs-mental-health-while-camp-session

A camp job is hard work. Camp is so worth it, as evidenced by all the positive outcomes research has shown campers achieve. But that does not make the job any easier — especially for the teenagers...

https://www.acacamps.org/article/camping-magazine/lost-boys-finding-their-way-summer-camp

Are boys in crisis? Popular literature (Raising Cain, Lost Boys, Boys and Sex) and theater (Dear Evan Hansen) seem to suggest so. Terms such as “boy code” and “toxic masculinity” further paint a path...

https://www.acacamps.org/article/camping-magazine/commitment-how-do-we-earn-it-how-do-we-keep-it

An answer to this question of the century may seem counterintuitive, yet it is at the core of most camp communities: Relationships. More than ever, staff are looking for connection and belonging. So...

https://www.acacamps.org/article/camping-magazine/first-contact-end-contract

We know that staff can be a challenge to find, attract, hire, engage, and retain. What makes the staff journey result in forward progress from start to completion of their camp experience? Current...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/resources/accredited-camp-logo

You may be eligible to use one of the logos of the American Camp Association. ACA logos are carefully protected by trademark laws – logos are not to be altered in any way, except for size...

https://www.acacamps.org/resources/camp-gives-kids-world-good-logo

ACA member camps in good standing are invited to display the Camp Gives Kids a World of Good logo. This logo shows you are a part of a the camp community and a network of camp professionals, who have...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...