https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package

The ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/aiding-your-economic-recovery-%E2%80%93-reducing-food-costs-2022-acas-gpo-partner

As camps are entering a phase of economic recovery, rising food costs are a significant consideration in 2022. This webinar is intended to highlight the group purchasing partnership of the ACA with...

https://www.acacamps.org/blog/key-takeaways-pulse-survey-summer-2022-trends-issues

The survey asked questions about enrollment and campers, camp staff, and budget and operations.

https://www.acacamps.org/blog/key-takeaways-campcounts-2021-report

ACA's annual business survey, CampCounts, is back with new findings and trends from 2021! 

https://www.acacamps.org/article/camping-magazine/data-analytic-strategies-improve-your-camps-business-practices-pepper-model

MIT news writer Sara Brown’s recent article, “It’s Time to ‘Radically Escalate’ Your Commitment to Data,” calls on organizations to increase their commitment to developing a data analytics culture....

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/campline/camper-medical-risks-trends

Recent trends indicate camp directors are buying less camper accident and sickness medical insurance and relying more on a parent’s insurance to pay for the occasional camper injury or illness. As a...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...