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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/family-camp-impacts-family-functioning
Family Camp Impacts on Family FunctioningIntroduction Families are a foundational structure of society that play a critical role in the health and well-being of communities. Every aspect of the American family is experiencing change,...
https://www.acacamps.org/blog/research-360-quality-vs-outcomes-smackdown
Research 360: The Quality vs. Outcomes SmackdownIf you've been following this blog you know that the Research 360 goal is to build camp evaluation capacity. Thus far I've described what...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/events-education/online-learning/recorded-webinar/three-ways-create-loyal-lifelong-customers-improving-communication-parents
Three Ways to Create Loyal, Lifelong Customers by Improving Communication with ParentsCamp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive...
https://www.acacamps.org/blog/summer-camp-unique-environment-social-emotional-learning
Summer Camp: A Unique Environment for Social and Emotional LearningAs an education research organization affiliated with the Graduate School of Education at Stanford University, we thought it was an exciting opportunity to investigate camp as a unique learning...
https://www.acacamps.org/blog/happy-campers-how-camp-relationships-promote-social-emotional-learning
Happy Campers: How Camp Relationships Promote Social and Emotional LearningYoung people are diverse and dynamic, and they have myriad pathways to success. Unfortunately, youth development research often highlights watered-down averages of sample sets that offer limited...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/fully-connected-how-radical-cell-phone-policy-can-improve-your-camp
Fully Connected: How a Radical Cell Phone Policy Can Improve Your Camp Culture and Cure FOMO"Because of Camp... I have a better relationship with my phone." Said no one ever. We love camp because of the relationships we build there. So, what would camp look like if the staff committed to...