Communications, Marketing, and Social Media Package

The ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to customer concerns and even persuade campers and families to take the next step, resulting in more campers in our programs. 

Courses in this package include:

Storytelling for Marketing: Telling the Story of Summer 2020

DESCRIPTION:
Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape history, to educate, and drive meaningful connections.

Join our panel of marketing professionals as we discuss storytelling as a content marketing strategy to share the story of summer 2020. This webinar is for camp programs that ran in-person, virtual camp, family camp, implemented a camp-in-a-box program, or simply pivoted to planning for summer 2021.

Awesome Apps and Cool Tools Every Camp Needs to Know v. 2019!

Ever wish someone would filter through the millions of websites and online apps on your behalf, sharing only those that are truly remarkable, time-and money-saving?  Then this is the session for you!  Join marketing expert Jodi Rudick for a guided tour through the overwhelming world of technology.  Learn about the latest sites to help you stay connected and how to take advantage of FREE social networks to build awareness, participation and loyalty for your programs, services and events.

LEARNER OUTCOMES:
By the end of the webinar participant will learn:

Demystifying Google Analytics: Discovering what really matters in your digital marketing

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment.  Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool.  This will help you invest your marketing resources in the right places.  You will learn how to maximize return on your efforts based on real data a

15 Questions about Search Engine Marketing for Camps on the Web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine. Now, five-and-a-half years later, we revisit this topic for the first time. The 2012 article was a primer with basic strategies and some examples for camps. Based on my involvement with many camps from coast to coast over the past several years, following is a selection of updates that need addressing.

The Impact of Technology and Social Media on Camp Staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working with children would do him a lot of good. It would give him both a change of scenery and a sense of purpose — and would add to his résumé as an aspiring Recreation Education major at Kansas State University. The orientation at camp had really inspired him. The camp leaders kept talking about making a difference in the lives of the children.

CampWire Episode #3 — Marketing and Media at Camp with Mike Lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.

Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and Retention

Summer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate. We will also discuss strategies to prepare marketing assets during the summer to be used next year for recruiting. Don’t miss out on these last-minute families!

By the end of the webinar participant will learn:
1. Have the tools to implement at least three last-minute marketing strategies to sign up new campers and increase retention rate.

The 8 Ps of Marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and Promotion) were used to steer communications activities for businesses and organizations. However, over the course of my twenty plus years working primarily with public agencies, nonprofit organizations, and small businesses, I've found that there are at least four more Ps that need to be added to this classic mix.

Ten Ways to Make Great Use of Your Summer Photos

Remember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making great use of your summer photos is to organize. Using a program like Dropbox, create a few folders for general highlights, facility photos, and activity photos. Once you have organized your photos and picked out your favorites, it's time to use them to build buzz for your camp. Here are ten ways to do just that:

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