Storytelling for Marketing: Telling the Story of Summer 2020

DESCRIPTION:
Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape history, to educate, and drive meaningful connections.

Join our panel of marketing professionals as we discuss storytelling as a content marketing strategy to share the story of summer 2020. This webinar is for camp programs that ran in-person, virtual camp, family camp, implemented a camp-in-a-box program, or simply pivoted to planning for summer 2021.

Webinar - Storytelling for Marketing: Telling the Story of Summer 2020

Join our panel of marketing professionals as we discuss storytelling as a content marketing strategy to share the story of summer 2020.

Awesome Apps and Cool Tools Every Camp Needs to Know v. 2019!

Ever wish someone would filter through the millions of websites and online apps on your behalf, sharing only those that are truly remarkable, time-and money-saving?  Then this is the session for you!  Join marketing expert Jodi Rudick for a guided tour through the overwhelming world of technology.  Learn about the latest sites to help you stay connected and how to take advantage of FREE social networks to build awareness, participation and loyalty for your programs, services and events.

LEARNER OUTCOMES:
By the end of the webinar participant will learn:

Demystifying Google Analytics: Discovering what really matters in your digital marketing

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet presence that can be tracked, there are fundamental metrics that every camp needs to focus on to increase enrollment.  Whether you’re completely new or an experienced user of Google Analytics, we’ll show you the essentials to leverage this powerful tool.  This will help you invest your marketing resources in the right places.  You will learn how to maximize return on your efforts based on real data a

15 Questions about Search Engine Marketing for Camps on the Web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine. Now, five-and-a-half years later, we revisit this topic for the first time. The 2012 article was a primer with basic strategies and some examples for camps. Based on my involvement with many camps from coast to coast over the past several years, following is a selection of updates that need addressing.

CampWire Episode #3 — Marketing and Media at Camp with Mike Lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.

Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and Retention

Summer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate. We will also discuss strategies to prepare marketing assets during the summer to be used next year for recruiting. Don’t miss out on these last-minute families!

By the end of the webinar participant will learn:
1. Have the tools to implement at least three last-minute marketing strategies to sign up new campers and increase retention rate.

The Ultimate Marketing Plan

There are tons of different ways to market your camp and all of them seem to require time or money.  In this session we will review data from dozens of private/non-profit camps to determine where exactly you should be focusing your efforts. Using these successful camps as our guide, we’ll pick apart their approach to marketing online and identify a few of the most effective marketing strategies.  Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use at your camp.  

Why Camp Marketing Isn't Seasonal

Summer is here and the campers are on their way! You're busy making last-minute preparations, training staff members, and getting ready for a summer filled with memories. You can put your marketing plans aside until the fall, right?

Think again. Marketing your camp is a year-round effort and summer is the best time to kick off your campaign for next season. Keeping positive memories alive in campers' minds throughout the year is essential to generating repeat business. It can also help you attract new campers in the future.

The 8 Ps of Marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and Promotion) were used to steer communications activities for businesses and organizations. However, over the course of my twenty plus years working primarily with public agencies, nonprofit organizations, and small businesses, I've found that there are at least four more Ps that need to be added to this classic mix.

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