https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020

DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...

https://www.acacamps.org/resources/camp-sites-facilities-programs-report

The ACA Camp Sites, Facilities, and Programs Report: 2020 is an invaluable resource for camps interested in examining their business operations around programs, grounds, and...

https://www.acacamps.org/article/campline/camp-insurance-trends-social-inflation-hard-insurance-market

For more than 20 years, the American Camp Association (ACA) Insurance Committee has held an annual roundtable with many of the camp industry insurers and brokers in conjunction with the ACA National...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/virtual-program-resources-covid-19

ACA has compiled of virtual programming resources to help with summer 2020 planning.

https://www.acacamps.org/book/marketing-fundamentals-101-no-cost-ways-promote-recreation-parks-play-or-practically-free

Marketing FUNdamentals: 101 No-Cost* Ways to Promote Recreation, Parks, and Play (*or practically free) offers the common sense, insight, and customer perspective that every park and...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/eval-2020-tricks-trends-next-decade-camp-evaluation

In the past ten years we’ve welcomed tremendous growth in how and why camp professionals use evaluation to support program planning, staff training, marketing, and funding efforts.  The year...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/business-basics-new-camp-directors

Camp professionals usually come into their roles because they have talent and passion for working with youth and staff. However, the most successful leaders in our industry combine this passion with...

https://www.acacamps.org/resources/start-camp-how-aca-can-help

ACA has a variety of excellent resources for information, inspiration, & encouragement.

https://www.acacamps.org/blog/activities-programs-outcomes-impact

Helping Kids Change Their Stories — A Taste of Camp Measurement North of the Border is a short blog series that explores Tim Hortons Foundation Camps’ summer and school programs and their...