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https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/article/camping-magazine/lost-boys-finding-their-way-summer-camp
Lost Boys: Finding Their Way at Summer CampAre boys in crisis? Popular literature (Raising Cain, Lost Boys, Boys and Sex) and theater (Dear Evan Hansen) seem to suggest so. Terms such as “boy code” and “toxic masculinity” further paint a path...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/resources/marketplace/find-camp-frequently-asked-questions
Find a Camp - Frequently Asked QuestionsAdding or editing my camp Is there a cost to list my camp? No. ACA wants as many children as possible to have a camp experience, and we believe that the new Find a Camp will...
https://www.acacamps.org/resources/marketplace/promoting-your-camp-recommended-language
Promoting Your Camp - Recommended LanguageMany camps like to promote their accreditation status and their relationship to ACA. We encourage you to do this. There are specific words we prefer you use and not use when describing your...
https://www.acacamps.org/resources/accredited-camp-logo
ACA-Accredited Camp LogoYou may be eligible to use one of the logos of the American Camp Association. ACA logos are carefully protected by trademark laws – logos are not to be altered in any way, except for size...
https://www.acacamps.org/resources/help-stop-asian-longhorned-beetle-killing-more-trees
Help Stop the Asian Longhorned Beetle From Killing More TreesFor any camp professional, imagining a camp without trees would be hard to fathom. Especially since for the past century, you and other ACA camp professionals have worked to preserve the camp...
https://www.acacamps.org/resources/camp-gives-kids-world-good-logo
Camp Gives Kids a World of Good® LogoACA member camps in good standing are invited to display the Camp Gives Kids a World of Good logo. This logo shows you are a part of a the camp community and a network of camp professionals, who have...