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https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/keeping-it-going-nature-connection-year-round
Keeping It Going: The Nature Connection Year-RoundSo you did it! All your planning and intentionality in working to make connections to nature a cornerstone of your program are paying off. You watch happily as, in those glorious days of camp,...
https://www.acacamps.org/article/camping-magazine/theres-camp
There's a Camp for That!Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/profile-2017-recipients-eleanor-p-eells-award-excellence-research-practice
Profile of the 2017 Recipients of the Eleanor P. Eells Award for Excellence in Research in PracticeIn 2015, ACA, with the help of the Committee for the Advancement of Research and Evaluation (CARE), created the Eleanor P. Eells Award for Excellence in Research in Practice. This award is designed...
https://www.acacamps.org/article/camping-magazine/inspiring-programs-put-campers-unique-needs-first-2017-eleanor-eells-award-winners
Inspiring Programs That Put Campers’ Unique Needs First — 2017 Eleanor Eells Award WinnersEach year, ACA’s Eleanor P. Eells Award for Program Excellence recognizes camps that embody the award’s namesake by developing superior programming that effectively and creatively responds to the...
https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges
2016 Camper Enrollment: With Strong Enrollment Comes New ChallengesThe results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...
https://www.acacamps.org/article/camping-magazine/2021-golden-quill-golden-lens-winners
2021 Golden Quill and Golden Lens Winners2021 Golden Quill Award Winner Matthew Cook "Building Belonging in the Age of Anxiety" (January/February 2020) This...