https://www.acacamps.org/blog/what-know-about-demographic-evaluation-questions-how-make-them-count-part-1

Wheewww! Summer is about over, if not over for most camps, which means that it's time to reflect on another eventful and exciting season. Along with a bit of a breather, this time of year brings lots...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/eval-2020-tricks-trends-next-decade-camp-evaluation

In the past ten years we’ve welcomed tremendous growth in how and why camp professionals use evaluation to support program planning, staff training, marketing, and funding efforts.  The year...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success

You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...

https://www.acacamps.org/events-education/event/quality-improvement-action

Camp is a setting where many young people feel safe to be themselves and supported to engage in new and exciting activities. This doesn’t just inherently happen, but instead must be created through...

https://www.acacamps.org/article/camping-magazine/continuous-improvement-program-quality-lessons-learned

Program quality (PQ) is essential to youth programs, and research shows that high-quality programs are directly linked to more positive outcomes. PQ refers to the environment that is created at...

https://www.acacamps.org/research/special-projects/camp-program-quality-initiative

Funded by the Lilly Endowment, Inc., ACA began a special project to explore and develop systems that support camp professionals in promoting positive youth development through camp experiences.

https://www.acacamps.org/research/special-projects/leadership-pathways-project

This three-year grant program is designed to foster evidence-informed planning, testing, and improving initiatives to increase access to and engagement in counselor-in-training (CIT) programs and...

https://www.acacamps.org/resources/market-your-camp

ACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...

https://www.acacamps.org/events-education/event/quality-improvement-action-prepare

  The first phase of the continuous improvement cycle is “prepare”. In this phase, camp professionals should ensure organizational readiness to engage in assessments and improvements....