https://www.acacamps.org/press-room/camp-trends/family-camps
Camp Trends: Family CampsSummer camps for children, adults, families, and seniors operate under trained professionals and have volunteer or paid staff to work with their special client groups. Camps may be found in rural,...
https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/article/camping-magazine/armed-dangerous-fugitive-situations-near-camp
Armed and Dangerous: Fugitive Situations Near CampIn the summers of 2017 and 2018, the West Virginia 4-H camp program experienced multiple incidents where camps were locked down due to armed suspects in the area. In one incident, a man stole a truck...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/resources/responding-media-about-emerging-issue-public-violence
Responding to the Media about the Emerging Issue of Public ViolenceMedia Tips for Camps Support from ACA. Refer media inquiries about this very sensitive topic to the American Camp Association Administrative Office. ACA has trained...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/awesome-apps-cool-tools-every-camp-needs-know-v-2019
Awesome Apps and Cool Tools Every Camp Needs to Know v. 2019!Ever wish someone would filter through the millions of websites and online apps on your behalf, sharing only those that are truly remarkable, time-and money-saving? Then this is the session for...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success
The Five-Minute Marketing Plan: Designing Your Blueprint for SuccessYou know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital
Demystifying Google Analytics: Discovering what really matters in your digital marketingAlbert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”. While there are many elements of your marketing execution and internet...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...