https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020

DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...

https://www.acacamps.org/resources/camp-sites-facilities-programs-report

The ACA Camp Sites, Facilities, and Programs Report: 2020 is an invaluable resource for camps interested in examining their business operations around programs, grounds, and...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/events-education/online-learning/recorded-webinar/awesome-apps-cool-tools-every-camp-needs-know-v-2019

Ever wish someone would filter through the millions of websites and online apps on your behalf, sharing only those that are truly remarkable, time-and money-saving?  Then this is the session for...

https://www.acacamps.org/blog/results-2019-spring-snapshot-survey

In the latest Research 360 blog, Director of Research Dr. Laurie Browne shares the results of 2019 Spring Snapshot Survey. The purpose of the survey was to gain insight into summer camp spring...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/five-minute-marketing-plan-designing-your-blueprint-success

You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/demystifying-google-analytics-discovering-what-really-matters-your-digital

Albert Einstein said it best, “Not everything that can be counted counts, and not everything that counts can be counted”.  While there are many elements of your marketing execution and internet...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/article/camping-magazine/expanding-reach-camp-through-schools

My oldest child, Jane, once said she wished camp could be all year. Naturally, I asked her why, and she said, “We get to do everything at camp — when we hike in the woods, the camp staff tells...

https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.